Introduction

LinkedIn is like the bustling coffee shop of the professional world – full of insightful conversations, the latest industry buzz, and a chance to showcase your expertise. But let’s be honest, remembering to post every time you publish a new article can feel like trying to remember where you left your keys. Enter Power Automate, your new best friend for hassle-free LinkedIn updates. With the LinkedIn V2 connector, you can automate LinkedIn posting. To ensure your content reaches your audience without lifting a finger. Say goodbye to the posting chore and hello to more time for sipping that latte!

Automate LinkedIn Posting

To begin with, let’s make an automated cloud flow:

In this flow, we’ll use the ‘When a feed item is published’ trigger to monitor my RSS feed and automatically post to LinkedIn whenever a new blog post is added.

Trigger the Flow

To set this up, we’ll need to include the feed URL. Which in my case is www.benjamincrowe.co.uk/feed. To determine which items are new, I can use either the publish date or the date the feed item was last updated.

This trigger provides a collection of outputs as shown below. The main ones I’ll need for this flow are; Primary Feed Link (as I should only have one post per trigger), Feed Title and Feed summary.

Now I could just add in the LinkedIn action and be done with it. However, I need to amend the feed summary output before I can post it to LinkedIn. This is because the output for the feed summary includes HTML tags which I need to remove.

<p>Testing automatic posting to linked in.</p>
<p>The post <a href="https://www.benjamincrowe.co.uk/this-is-a-test/">This is a test</a> appeared first on <a href="https://www.benjamincrowe.co.uk">Benjamin Crowe</a>.</p>

Process the feed summary

This is achieved using the ‘HTML to text’ action. Though reader beware, this action is currently in preview so I would hesitate to use this in a business-critical flow.

Post to LinkedIn

Now we have that sorted let us post this puppy to LinkedIn to share with our connections and a wider audience.

After I’ve searched for LinkedIn, I’ll choose the ‘Post an article’ action. There are two required properties needed to be able to use this action.

Commentary	The commentary of the post. In other words the content.
Visibility	The visibility of the post. This allows us to decide who can see our article post, there are three options: – Public – Connections Only – Logged In Users

For the Commentary, I’ll include the output of the HTML-to-text action. This is the altered Feed summary with all the HTML tags removed. For Visibility, I’ll choose Connections Only.

Then we need to add a link to the post and its title.

Conclusion

And there you have it! With just a few simple steps, you can set up a seamless flow to automate LinkedIn posting using Power Automate and the LinkedIn V2 connector. No more scrambling to remember to share your latest blog post with your network – now you can focus on creating great content while Power Automate handles the rest. Whether you’re sipping your latte or deep in a brainstorming session, you can rest easy knowing that your LinkedIn profile is up-to-date and engaging. So go ahead, give it a try, and watch your professional presence on LinkedIn flourish effortlessly!